Ideas an Instant Sale

People could get as much as 30% higher selling price for untenanted property! In general, you get up to thirty higher price tag for your home if it is untenanted. For that reason, you ought to, for example, not allow the leasing of your house. Doing so can make the house more profitable to sell. What should you consider when marketing rental residence? In some cases, you do have a duty to share with your renter when you market your property. Read Full Article below.

Just what exactly is the right judgement when you need to offer: self-marketing or seek the services of an agent? Many people miscalculate the truth that the effective sale of the property or home is extremely time consuming and specialized understanding. Do you have plenty of time and experience to carry out a comprehensive research of the market value of your property’s typical costs in the district? Have you mastered the ability of negotiating?

If you would like to offer your home in a market together with few gives and popular, you can accomplish this without a broker and with a good sales price. However , if you want to market your house quickly, a good real estate adviser might help sell your house or apartment easily and efficiently. A great broker will certainly guide you via all relevant activities, which includes an appropriate revenue process. With regard to a lot more on home rentals, contact your local adviser.

Buying House Throughout the Winter Getaways

Willing buyers tend to be being told to maintain their eye peeled intended for buying property over summer season, as specialists report a good emerging tendency for sellers to checklist earlier inside the yr. The Holiday and New Year’s interval is usually a period when genuine estate exercise – just like the relaxation of all of us – slows down down along with takes some sort of break, however the outdated rules are generally changing. Together with a swimming of consumers prepared to leap, agents are usually reporting far more homes upon the market place in mid-January and early on February. Gurus say typically the Christmas vacation shut-down had been getting smaller and reduced, especially the property management fees.

Yrs ago the idea was a good unwritten principle among Realtors that a person use some sort of holiday while a time period to arrive into typically the market, however what we have access to seen within more the latest times is usually you may possibly see home. For potential buyers, there are generally likely to be able to be discounts around throughout the lead-up to Christmas time, as providers who possess listed their very own properties will certainly be eager to offer. They may have experienced a unsuccessful campaign throughout late November, and the actual seller’s determination is rather high. Furthermore, the sensation of getting Christmas arriving towards anyone almost serves as any trigger.

In the event that there’s a great offer on a condo for sale on the kitchen table that might have recently been laughed from a calendar month earlier, the particular seller may well be considering about precisely what their subsequent best alternative is. Gurus also craving buyers for you to stay meticulous in typically the lead-up to be able to Christmas. Suppliers can appropriate their anticipations leading upwards to Christmas time, so a person shouldn’t acquire your eye off the particular real residence market, because you may well see several really very good opportunities. Maneuvering into the particular New Yr, professionals desire vendors in order to think concerning listing early on.

There will be no proof one metro market or even another is actually void associated with buying chances.There tend to be hundreds associated with suburban market segments – hundreds of scaled-down suburban markets – within some sort of single town market. Whilst three-bedroom products in a suburb may well be uncommon along with hugely famous with younger families relocating to the particular area, the suburb is usually also condensed with two-bedroom properties, that therefore generates a buyers’ market with regard to that resource type. Contact your regional broker or why not find out more here? In reality, property or home market is usually generally steady. The real estate market undoubtedly recorded really strong average residence worth growth inside the earlier few decades.

Online Payday Loans Can Help To Save The Day To Suit Your Needs

When you are confronted with fiscal problems, the globe is a very frosty spot. In the event you may need a fast infusion of cash and not positive the best places to turn, the following post offers sound tips on payday cash loans and how they may assist. Take into account the information meticulously, to determine if this choice is made for you.

Check into any assures provided by creditors. A majority of these organizations have poor motives. These companies will prey on the poor, in order to make more money in the long term. This implies they make a ton away from unsuspecting victims.

Know what APR signifies well before agreeing to a pay day loan. APR, or once-a-year portion amount, is the volume of interest the firm fees around the financial loan while you are paying it back again. Even though online payday loans are fast and hassle-free, evaluate their APRs together with the APR charged by way of a financial institution or maybe your charge card company. Most likely, the pay day loan’s APR will be much higher. Question exactly what the paycheck loan’s rate of interest is initial, prior to you making a choice to acquire money.

Be familiar with how you will definitely get penalized to make your late repayments. Certainly, when you originate the loan, you count on paying promptly, but unanticipated circumstances may crop up. The fine print will provide you with a sense of the late service fees that you will get. Online payday loans usually hold higher punishment expenses.

There are some payday loan firms that are acceptable for their individuals. Take the time to examine the company you want to take a loan out with prior to signing anything. Many of these companies do not possess your best interest in brain. You will need to consider oneself.

You ought to look to the BBB for details about your financial institution prior to signing using them. Prior to signing any personal loan papers, get in touch with the greater Company Bureau so you can find out if any problems were submitted against the company. If you will find grievances, you ought to continue searching.

When you have applied for a payday loan and have not noticed back from their website nevertheless having an endorsement, do not wait around for a solution. A wait in authorization in the Internet age group typically indicates that they will not. This simply means you should be on the hunt for another solution to your short term fiscal unexpected emergency.

If you want a pay day loan, but use a poor credit history, you may want to consider a no-fax loan. This type of loan can be like every other cash advance, with the exception that you simply will not be required to fax in every paperwork for approval. Financing in which no documents are involved signifies no credit history verify, and chances that you are approved.

Today, there appears to become a cash advance business on each area, giving you cash. Pay day loans are modest bank loan where a credit score check is just not generally necessary. Because of the quicker loan amount and settlement plan, these lending options are much diverse from traditional lending options. Because these personal loans are short-term, there are typically high interest rates engaged. However, in case you are within a terrible crisis, they can help you out.

Always check the interest levels before, you apply for a pay day loan, although you may need money terribly. Typically, these loans come with amazingly, high rates of interest. You ought to assess various payday loans. Select a single with acceptable rates, or seek out another way of getting the cash you will need.

Usually take out a pay day loan, if you have no other options. Pay day loan suppliers generally charge consumers extortionate rates of interest, and management service fees. Therefore, you must discover other strategies for acquiring quick cash just before, turning to a cash advance. You could, by way of example, obtain some funds from close friends, or family members.

To save money toward your payday loan, consider marketing things from your own home you by no means use any longer by way of online sites like craigs list and Amazon online marketplace. However, you might not feel you have many important items to market, you more than likely do. Look over your guide series, compact disc collection, as well as other electronics. Although you may is only able to come up with a pair hundred dollars, it may continue to support.

There are numerous deceitful companies and people seeking to benefit from individuals tough situations. Dishonest firms often have titles that are exactly like recognized organizations and could make contact with you unsolicited. For a lot of unethical reasons, they can be just trying to get your personal information and facts.

Possessing look at the write-up earlier mentioned, you need to now recognize the seriousness of making use of payday loans. If you’re still unclear about receiving a cash advance then it’s time to understand more about the niche by undertaking study. Keep the tips you go through in brain to assist you to find out if a payday advance is right for you.

Various Uses of the Most Popular Rounds

With a long and varied past, .44 shells remain the most used selection with several genres. This particular bullet can be utilized with a lot of distinctive guns, like revolvers along with rifles. Countless sportsmen opt for 44 Magnum rounds because of its effectiveness in relation to different types of animals including medium to much larger creatures. The item’s pitfall for hunting is how heavy it is in addition to precision limitations at rather long ranges. such characteristics are actually precisely what render bulk 44 Mag ammo an absolute necessity among rifle clubs and also safety buffs. The mass and proportions mean a great deal of strength along with speed upon near scope, meaning it is really an ideal bullet meant for heading off those people that mean to actually do harm. Dabblers or competition shooters view this type of ammunition perfect for improving their skills at their shooting range due to its length related obstacles. Because of its adaptability and level of popularity, 44 Magnum bullets can be difficult to find at a local level; consequently, any individual in search of 44 Magnum ammo for sale may well find better results on the web when compared to their particular area firearms dealers. This method can help hobbyists, sportsmen and also protectors of their families similarly acquire the armaments they demand regardless of the sorts of guns they decide to use.

Durable TV Stands

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TV stands and for that matter audio racks, media storage, speaker stands and almost all components of home theater furniture, are available in wood, steel, and glass. Some are also available in clear or tinted acrylic. When setting up your home theater you need to locate those that are built to last, unless you plan to replace the furniture every couple of years.

For wooden stands, solid wood is the best, though not the only choice, for durable material. Take your pick from hardwoods, softwoods, wood veneer, and engineered woods. Hardwood is premium wood. In hardwood, you have a choice of maple, oak, teak, cherry, mahogany, and ebony. These are generally harder to work, more attractive, and more expensive.

Softwoods include pine, spruce, cedar, redwood, and fir. Though the name might suggest, these are not necessarily softer. All solid wood, whether hardwood or softwood, have a strong decorative appeal in their grain, which looks elegant and can last a lifetime and more. Wood veneer is another popular material for making stands. It looks as good as solid wood, but is much cheaper. It is made up of thin strips of real wood glues to a substrate, which makes it cheaper than solid woods.

Engineered woods are made from mill waste, wood scraps and other materials that would otherwise be discarded as trash. The mill waste and wood scrap is glued and bonded into sheets. These products are environmentally friendly and recycled. They reduce the need for tree cutting and in many ways are better than solid wood because they cost less and do not warp. TV stands made from engineered wood are not as durable as those made from solid wood, but with a little care and upkeep can last for decades.

Metal stands come in aluminum, brass, and stainless steel, which is the predominant material in the market. Unlike the other metals, stainless steel does not rust or tarnish. It takes chrome plating as well as powder coating very well, which means that it is available in a variety of attractive finishes. It can be worked into an overwhelming variety of sleek, creative and innovative designs with ease. A modern stand made of steel goes well with your high-tech audio and video systems, and lasts very long.

Glass is of three types. Regular glass, also known as ‘annealed glass’, shatters into large shards with razor sharp edges, and is not suitable for furniture. Heat-treated or ‘toughened’ glass is much stronger than annealed glass. Glass that is treated with chemicals and heat, known as ‘tempered glass’, is many times stronger than annealed glass. When broken, it forms small cube-like pieces instead of sharp-edged shards, and is therefore much safer than annealed glass. stands, speaker stands, audio stands etc made of tempered glass can last long but need careful handling. You need to be extra careful while cleaning or moving them.

Serenitylivingstores strives to assist people in making informed decisions on furnishing their homes. He writes for http://www.tv-stands-shop.com/, an online shop for TV stands and other furniture.

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Blown Film Extrusion Introduction

Blown Film Extrusion Introduction
Blown film extrusion is a technology that is the most common method to make plastic films, especially for the packaging industry. The process involves extruding a tube of molten polymer through a die and inflating to several times its initial diameter to form a thin film bubble. This bubble is then collapsed and used as a lay-flat film or can be made into bags. Usually polyethylene is used with this process, and other materials can be used as blends with these polymers. A diagram of a polyethylene chain is shown in Figure 1 to the right.
Background Theory on Polymers

In the cooling step of blown film extrusion, the amorphous, transparent melt crystallizes to form a translucent, hazy, or opaque film. The point where opacity begins in the bubble is known as the frost line. 
Fig 1: Model of polytheylene chain frompolyethylene Wikipedia article.The frost line height is controlled by several parameters: the air flow, film speed, and temperature difference between the film and the surroundings. Properties of the film, such as tensile strength, flexural strength, toughness, and optical properties, drastically change depending on the orientation of the molecules. As the transverse or hoop direction properties increase, the machine or longitudinal direction properties decrease. For instance, if all the molecules were aligned in the machine direction, it would be easy to tear the film in that direction, and very difficult in the transverse direction.

The Film Blowing machine Process

Fig 2: Schematic of set-up from User:J.Chiang.

Typically, blown film extrusion is carried out vertically upwards, however horizontal and downward extrusion processes are now becoming more common. Figure 2 shows a schematic of the set-up for blown film extrusion. This procedure consists of four main steps: The polymer material starts in a pellet form, which are successively compacted and melted to form a continuous, viscous liquid. This molten plastic is then forced, or extruded, through an annular die. Air is injected through a hole in the center of the die, and the pressure causes the extruded melt to expand into a bubble. The air entering the bubble replaces air leaving it, so that even and constant pressure is maintained to ensure uniform thickness of the film. The bubble is pulled continually upwards from the die and a cooling ring blows air onto the film. The film can also be cooled from the inside using internal bubble cooling. This reduces the temperature inside the bubble, while maintaining the bubble diameter. After solidification at the frost line, the film moves into a set of nip rollers which collapse the bubble and flatten it into two flat film layers. The puller rolls pull the film onto windup rollers. The film passes through idler rolls during this process to ensure that there is uniform tension in the film. Between the nip rollers and the windup rollers, the film may pass through a treatment centre, depending on the application. During this stage, the film may be slit to form one or two films, or surface treated. Advantages Blown film generally has a better balance of mechanical properties than cast or extruded films because it is drawn in both the transverse and machine directions. Mechanical properties of the thin film include tensile and flexural strength, and toughness. The nearly uniform properties in both directions allow for maximum toughness in the film.
Blown film extrusion can be used to make one large film, two smaller ones, or tubes that can be made into bags. Also, one die can make many different widths and sizes without significant trimming. This high level of flexibility in the process leads to less scrap material and higher productivity. Blown films also require lower melting temperatures than cast extrusion. Measured at the die opening, the temperature of cast film is about 220 C, where as the temperature of blown film is about 135 C. Furthermore, the cost of the equipment is approximately 50% of a cast line.

Blown Film Extrusion Disadvantages Blown film has a less effective cooling process than flat film. Flat film cooling is done by means of chill rolls or water, which have significantly higher specific heat capacities than the air that is used in the blown film cooling process. The higher specific heat capacity allows the substance to absorb more heat with less change in the substance temperature. Compared to cast film, blown film has a more complicated and less accurate method to control film thickness; cast film has a thickness variation of 1 to 2% versus the 3 to 4% for blown film. The resins used for casting typically have a lower melt flow index, which is the amount of polymer that can be forced through a standard die in 10 minutes according to a standard procedure. The melt flow index for cast film is about 5.0 g/10 min where as for blown film it is about 1.0 g/10 min. Consequently, the production rates for cast film are higher: cast film lines can reach production rates of up to 300m/min where as blown film lines are usually less than half this value. And finally, cast film has better optical properties, including transparency, haze, and gloss.

Common Problems Air entrapment between film layers and rollers – this may cause film scratching or wrinkling, or processing problems when winding up the film due to reduced friction. Possible solutions to this is using a vacuum to remove entrapped air or by using winding rolls with a diamond shaped groove in the rubber cover to increase surface area and decrease amount of entrapped air in the film. Large output fluctuations from the die – this causes thickness variations, and can be prevented by keeping the extruder clean and by using more consistently shaped pellets in the extruder. Melt fractures – these appear as roughness or wavy lines on the film surface, and can be eliminated by lowering the viscosity of the polymer melt. This can be done by increasing the melting temperature or by adding an internal lubricant to the material composition. Thickness variations in the film – this can be avoided by centering the die in the extrusion line before every run, adjusting the air speed of the cooling system, or by using heated die lips. Die lines on the surface of the film – this defect reduces the aesthetic appeal of the film, reduces optical properties, and weakens mechanical properties such as tear strength. This can usually be avoided by routinely cleaning the inner surfaces of the die and by refinishing scratched or roughened flow surfaces. Gels – these defects are small, hard globules encapsulated in the film or stuck on the film surface and reduce the aesthetic appeal of the film and cause stress concentration points which may result in premature failure. These are caused by overheating to the point of polymer degradation in the die, and can therefore be avoided by cleaning the inner surfaces of the die on a regular basis. Optimization of the Process Coextrusion One way to improve the line efficiency of blown film extrusion is to implement coextrusion. This is the process of extruding two or more materials simultaneously through a single die. The orifices in the die are arranged such that the layers merge together before cooling. This process saves time because it extrudes two or more layers at the same time, and it provides a method with fewer steps to produce multilayer films. The production rate for a coextruded multilayer film of three layers is about 65m/min, and the production rate for a single layer of blown film is about 130m/min. Thus, in order to produce 10 000m of a three layer multilayer film, it would take almost 4 hours using a single layer blown film process, and only 2 and a half hours using the coextrusion process. Furthermore, the film produced from the single layer process would require an extra step to glue the layers together using some sort of adhesive. Coextrusion is the least expensive means of producing layered films and the coextrusion system is capable of quick changeovers to minimize production line down time.

Minimizing the Melt Temperature
The efficiency of blown film extrusion can be improved by minimizing the temperature of the polymer melt. Reduction of the melt temperature causes the melt to require less heating in the extruder. Normal extrusion conditions have a melting temperature at about 190 C despite the fact that the temperature of the melt only needs to be about 135 C. However, it is not always practical to decrease the melting temperature by that much. By decreasing the melt temperature 2 to 20 C, the motor load can be decreased by about 1 to 10%. Furthermore, reduction of the melt temperature causes less need for cooling, so there is a reduced use of the cooling system. Moreover, removing heat from the bubble is usually the rate-limiting factor in this extrusion process, so by having less heat in the polymer to remove, the rate of the process can be increased, thus yielding higher productivity. A way to maintain the melt temperature at a minimum is to choose an extruder that is matched to the specific processing conditions, such as the material of the melt, pressure, and throughput.

Heated Extrusion Die Lips
Typically, solutions to melt fractures involve decreasing the output or increasing the melt temperature to decrease the shear stress in the extruder. Both of these methods are not ideal because they both reduce the efficiency of the blown film line. Heated extrusion die lips can solve this problem. This targeted heating method allows for film extruders to be run at higher production rates with narrower die gaps while eliminating melt fractures. Direct heat is applied to the surface of the polymer melt as it exits the die so that viscosity is reduced. Therefore, melt fractures, which are caused when trying to extrude too much of the polymer at one time, will no longer act as a limiting factor to increasing the production rate. Furthermore, heated die lips use less energy than increasing the melting temperature because only the surface of the melt is heated and not the bulk of the liquid. Another benefit of using heated die lips is that thickness variations can be controlled by adding heat to certain areas along the die circumference to make the film at that position thinner. This would ensure that no excess material is used.
Determine how much energy each of these processes can save per given volume of material. 

Above article from www.appropedia.org

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Makeup for HDTV: Looking Your Best on TV

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The purpose for all makeup is to enhance your best features and minimize your flaws. Unlike television of old, high definition television does not require the thick pancake makeup, dark contouring or dramatic applications. Nor will everyday street makeup create flawless looking skin.

A professional makeup artist, studied in HDTV, can tailor your approach guided by your coloring and bone structure. For personal application, the following is a guideline to the products and application techniques you will need before you appear on HDTV.

Men and women alike require a foundation, concealer and blush/bronzer for any HDTV appearance. Women (and some men) will also need eye makeup and lip color.

Aptly named, the foundation selected for on air appearance is the single most important element in creating a pleasing look.

The allover face makeup used in HDTV differs from daywear. Even the most flawless complexions should not attempt to go barefaced. Makeup for HDTV should cover the entire face, neck, hands and any other exposed skin. Attempting spot application will appear just as that…spots!

The two formulations of makeup to date which best serve HDTV are airbrush and mineral powders.

Airbrush makeup is the choice of most professional television makeup artists. The coverage is complete and flawless. Applying airbrush makeup requires a compressor-like machine. Makeup is applied in seconds, evenly and completely. Tiny molecules of either water based, alcohol, polymer, or silicone based foundation is sprayed through a medium to fine airbrush nozzle onto the skin.

Complete airbrush systems with a low pressure compressor (about 10 psi) range in price from $120US to $1,000US or more.

Television anchors, hosts or frequent TV guests would benefit from this investment. Use takes a little practice, but it is easy to master. The flawless appearance pays for itself.

“Airbrush” makeup in an aerosol can is available at many price ranges. This make-up works quite well for occasional application. However, following manufacturer’s instructions to apply to the hand and then to the face can lead to streaking. Direct spraying on to the face is not recommended by most manufacturers, or by this author. This product is inexpensive, and can produce acceptable results.

Airbrush makeup can correct flaws, hide tattoos and cover rosacea, port wine and similar skin blemishes.

The other option for HDTV quality foundation is mineral powders. This is the easiest makeup to master for amateur application. Skin tone shades are applied via a kabuki brush, a stub handled thickly bristled brush.

Application involves buffing the powder into the skin, which creates a soft matte appearance. Shine on HDTV is glaring, distracting, and reminiscent of the flop sweats on Broadcast News.

The actual application uses a surprisingly small amount of powder to achieve coverage. Minor to moderate skin imperfections can be hidden without creating a chalky appearance.

The only caution in selecting a mineral powder makeup is the mica content. Mica is a light reflector, and can create unflattering reflections on the skin. Test any mineral powder under a strong light or in bright sunlight. If the powder appears to “sparkle”, choose another brand with less reflectivity.

Poorly applied makeup is a distraction (remember Al Gore’s imitation Reagan makeup during the first George W. Bush presidential debate?)

Adjusting the makeup formulation and application before standing in from of a high definition camera can create the appearance you need to allow your message to be heard.

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Benefits to Facilities That Provide Personnel Injection Molding Training

Manufacturing Plants that mass generate whole entities and also components that are a part of greater things from plastic generally make use of a process referred to as injection casting to achieve a top level of repeatable perfection from part to item. Usually, workers come to the materials field from across the globe, and also tend to experience a broad assortment of capabilities, comprehension and even vocabulary to clarify issues related to the plastic materials creating process. The particular competition to make manufactured plastic material goods is fierce, and many manufacturers have found that one strategy to improve their items in general is to get their employees all on the same page as far as their particular perception of the injection process and also vocabulary are engaged. The way they implement this outcome with the smallest time-frame as well as for the lowest price and reduction in man hours is through on-site injection molding seminars supplied by Paulson Training Programs.

Normally, several instructional classes might need to be taught, or virtually all staff would need to be present simultaneously so as to supply injection molding training through the typical class design. Paulson circumvents this issue by providing preferred scientific molding training via easily transportable stations that every man or woman staff member may use as time permits. With a system associated with movie modules and also on-site simulators, workers utilized in all aspects of specialized production may partake within a assortment of various kinds of education including decoupled molding training minus the plant going through any decrease of manufacturing.

Employees learn how to speak about materials employing the same terms, discover how to effectively report their particular work at each and every part associated with the procedure, discover ways to view the injection operation with the view involving what the particular plastic will be enduring, to spot the many flaws that may take place in addition to their causes, control modifications, the various levels of the injection practice plus much more. Rewards to the plant feature enhanced communicating throughout the workforce, leading to a lower number of miscommunications and also glitches, increased process effectiveness and significantly less downtime. Additionally, the cornerstone is present, and might be built upon, for all those workers desirous of augmenting his or her degree of understanding and their technological expertise with the purpose of furthering their own occupations.

Obtaining Money From Loan Companies For Unforeseen Financial Situations

Experiencing difficulty with money is certainly something that many people across the country have to cope with on a regular basis. You will find the individuals which mismanage their expenses and then you will find those people which basically do not make a sufficient amount of money to maintain a relatively normal life. So as to stay going and to pay bills a number of people will regularly consider payday uk services.

Payday cash advances happen to be created to provide consumers a way to briefly break free of an unforeseen financial predicament. As an example, a person might have instantly found that an important piece for their car needs to be swapped right away yet they don’t have the bucks to pay their auto technician. A loans direct company will supply you with the money in the condition which all the money be payed off with interest in the coming weeks.

When looking at a difficult and unforeseen financial situation, people’s very first gut instinct can be to check out a financial institution in order to demand credit. Even so, the majority of these kinds of individuals generally don’t know exactly how precise banking institutions usually are as soon as it comes to financing money. If someone has bad credit, it can be just about impossible to receive a significant loan from some sort of bank.

The best loans are generally those which are usually very easy to obtain with terms and conditions which can be very easy to fully understand. Too many loaning companies make it incredibly hard for someone to acquire a loan whenever they don’t satisfy an extensive set of requirements. Almost all payday advances only require an individual to produce just a few pieces of private information. Almost any person may get accepted for one of these brilliant payday loans.

The sole thing that an individual should never do is abuse the financing process. Make no mistake, this is actually money which you’ll have to pay back together with added interest. Hence, virtually all experts suggest that an individual primarily borrow as much as they need to have or will be able to pay back.

Cash advance loans are simply short term installment loans that could be convenient during monetary issues. This is really money which can be utilized for basically anything and just about any prospect will meet the criteria. Candidates require some source of income to pay off the cash they have been given.

Internet TV Stations and Advertising Revenue

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There were some very strong structural reasons why advertising was hard to obtain for Internet TV stations, and that this was allowing the free-to-view space to be inhabited by the main channels and broadcasters, who could subsidise their Internet TV operations with revenue from the traditional broadcast channel.

Is there a solution to these issues? Well, if there isn’t one yet, then one can certainly be constructed. Firstly if the tv player software could pull in advertisements from an external source and integrate them smoothly into the schedule stream, and that external source could be an advertising agency or a buying agency, so that the count of the number of times an advertisement played could be independently verified, then that would be a good start.

Secondly, Internet TV station owners could reposition and reframe themselves away from the TV advertising model. What I mean by this is that just because you want TV advertisements, doesn’t mean you buy into the whole TV advertising model and the way TV advertising is bought and sold ie the advertisement is not the whole model.

There is another advertising model that I see as being more appropriate, the press advertising model. Let us suppose for a moment that you are a manufacturer of sealed unit windows, and you have just made a technical break through that means you can produce windows that are lighter, stronger, retain heat better, reflect sunlight better, and more resistant to breaking.

Your market place is the architects, the structural engineers and specifiers, and the construction companies themselves roughly in that order. What you need to do is create an Advertising campaign that generates awareness initially, and follows that up with technical data, and gets some buildings built or refurbished with your windows.

That Press Advertising campaign is going to be based around advertisements in the “trade” press that each key group architects, structural engineers/specifiers, construction companies and builders etc) read because that is the most cost effective route into that audience.

So, as an advertiser, you are “buying” a discrete targeted group purely on the basis of their profession and their role in the total buying process for your product. And that is also what you are selling as a station owner. And that needs to be your pitch to the advertising agency or media buyer (or both), you want video based advertising (and you are happy to be accountable, and you can provide click-throughs to the advertisers web-site) that is relevant to the audience you have on your Internet TV station.

You have an audience that is valuable to specific advertisers. And ideally your monthly viewing audience is larger than that of the relevant trade or specialist press publication. Clearly the tighter and more homogenous your audience, and the tighter and better targeted your programmes, and the more relevant your proposition is, then the more likely you are to get advertising.

And you need to design this into your Internet TV station from the start if you are to have any chance of getting significant levels of advertising revenue. Essentially, you are competing with the trade press, and you can use their advertising rate card to structure yours. So the media buyers and advertising agency planners you would need to talk to are those dealing with Press and/or buying/planning Press campaigns, rather than TV. The third issue I discussed in the previous article was the typical audience size of an Internet TV station, compared with a programme audience on a typical mainstream broadcast TV station -there’s no comparison, your tens of thousands, maybe hundreds of thousand of viewers per month, against several millions for 1 programme on 1 day!

However, it should be apparent that comparing your audience of several tens of thousands of architects (say) a month against the readership of, say, Construction News, is going to be a much better match, you may even have better figures. There is another possibility I want to raise, which is of a family of Internet TV stations, all broadly targeted at 1 group, in much the same way that traditional press publishing companies have families of journals. Take for example an Internet TV station aimed at Vets, that could be allied with Internet TV stations aimed at dog owners, cat owners, horse owners etc etc.

So while Internet TV may be your communication medium, your business model, I believe, should be closer to that of specialist press publishing. Now, when you go on Joost, Blinx, Babelgum and similar internet video content aggregators, and your content is buried along with thousands of hours of all other sorts of video content aimed at God only knows who, its no surprise that these businesses struggle with advertising revenue, and you aren’t likely to get much.

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