Uncover The Appropriate Marketing Approach In Order To Achieve Your Goals

Marketing academic products could be complicated in case the business wants to market their particular merchandise to the educative system. Even so, that doesn’t mean it really is impossible to accomplish. They’re merely going to need the proper education marketing method to be able to reach their particular targets.

The company will probably need to have clear objectives planned in order to ensure they’re able to create an agenda in order to achieve them. They’ll also wish to make certain they really are taking advantage of all the latest marketing tactics to be able to help them accomplish their particular objectives. This can include optimizing their web-site, making use of social media web sites, plus more. They will additionally want to think about working with a specialist to come up with a solid plan in order to reach their particular objectives and in order to acquire the help they will have to have in order to implement them. Working with an expert might make certain they make use of the correct strategies in order to have a much better chance of achieving their own desired goals and having their goods utilized in the educative system. The expert they’re going to work with needs to have a background in marketing educative products so they are going to be aware of the unique necessities of this.

In case your company sells educative products and also you be required to improve your marketing strategy, start with adhering to the basic steps earlier mentioned as well as working along with a specialist for the education market research now. Together with the correct help, you are going to be able to accomplish your desired goals as soon as possible.

Television and Children – How TV Affects Your Child

[ad_1]

There is an ongoing debate about the effects of television on children. Some believe that TV has a lot to offer. It can educate, stimulate and entertain. If parents are discerning about what their child watches and how much they watch, there is nothing too harmful about TV. On the other hand, some experts say that any children under two should not watch any television. They feel that it hinders a child’s growth and development in many ways.

So before you sit your kids down in front of your huge plasma TV, have a think about what they are watching and how long they are watching.To get a look at both sides of the debate, lets break this discussion down in to the positive and negative effects of television on young viewers.

Positive:

  • Children can learn about numbers, letters, colours and shapes by watching quality educational programmes.
  • Children can learn about social interaction and manners on good quality dramatic and educational programmes.
  • For many parents of young children, a day at home is many hours to fill. Sometimes a familiar or appropriate movie or programme can provide a relaxing moment both child and parent.
  • Children enjoy the familiarity of a movie or show they have watched many times as much as they love to read the same book again and again.
  • Many movies and shows have a moral tale, and this can sometimes provide a helpful way for parents to introduce moral themes and ideas into their children’s lives.
  • Quite often a movie or show can provide the inspiration for games and creative play away from the TV. A child might enjoy re-enacting a favourite scene or character from a movie and carry on with this scene in their playtime.
  • TV and media is a way of life in this day and age. Children can benefit from being conditioned and familiarised with media concepts. It will help them participate in social and cultural events and discussions in their developing social and educational lives.

Negative:

  • Children under two can be negatively affected by television. It can stunt their social and mental development.
  • Too many hours in front of a TV can prevent children from interacting with their family and siblings.
  • Too much TV can become a problem for some children who engage in less physical activity because they prefer to watch TV.
  • Too much exposure to TV and screen media can make a child’s mind lazy in terms of using their imagination and brainpower in other areas of their lives.
  • When children watch TV they are being exposed to advertising. A lot of advertising is aimed specifically at young children. Ads target young ones and condition them to become loyal brand consumers as adults. Exposure to some ads could encourage poor eating habits and food choices.
  • Injudicious TV watching can expose children to bad habits such as smoking and drinking. It can expose them to violence and create a mindset of fear and aggression.
  • Watching TV can also instil in your children social stereotypes of race, gender and class.

With so many reasons for and against TV watching, it seems that the decision is best left up to the parent. A parent knows their own child and how best to manage their TV watching habits. Undoubtedly a discerning and vigilant attitude is essential when exposing young children to TV, so think twice before you sit you child in front of your beloved flat screen, HD TV.

[ad_2]

5 Simple Steps to Be a Media Star

[ad_1]

This series of articles are focused on how to become known as an expert. Today we will focus on how to gain media attention.

Dale Carnegie said in his famous book – How To Win Friends and Influence People, “babies cry for and grown men die for”. We all want attention and recognition. We seek media attention to get our name splashed in newspapers, radio and TV. Not only is it something we personally want but it is also a great strategy to gain expert status and get clients.

I have been written up in print, interviewed on radio and TV. Did you know one appearance on TV can catapult you into fame and launch your career into the stratosphere? Fawn Germer, who I recently hear speak, was featured on Oprah. She has leveraged it to the hilt. We all know what can happen if you are seen on The Oprah Show. Businesses become hugely successful and a million books are sold! Dr. Phil and Dr. OZ started as guests on The Oprah Show. Now they have their own shows.

So how do you get attention of the media?

Here are 5 simple strategies:

  1. Find an angle that will appeal to the media: It is quite easy to look up what current stories are already being covered in the media. Just find an angle to latch on to the story. It is not enough to say that you are a chiropractor or a massage therapist. What is new, unique or newsworthy about your profession?
  2. Prepare you story: Once you know the angle, create a pitch that is easy for you to communicate. Human interest stories are featured all the time. Pick a struggle and how you or a client overcame that struggle.
  3. Get a list of reporters: Today it is easier to find reporters on the internet. Social media has made reporters and journalists much more accessible. Pick the target market you want to focus on and find the reporters who cover such stories.
  4. Call or email them: Depending on the information you have and how timely it is, you can just pick up the phone and call the reporter. Make sure you are aware of simple protocols. TV, radio and print media – all have different strategies in collecting and sharing information. Pay attention to when and how you should approach the media.
  5. Build a relationship: I consistently write comments to the reporters. You will be amazed how many of them will reply back. Make it a habit to communicate with them so you can be recognized. Today the media is required to build a following and be in touch with their audience.

These simple and effective strategies will help you start moving towards being a media star.

[ad_2]

Cable TV Vs Satellite TV – Which Is Better?

[ad_1]

Cable TV has pretty much caught up to satellite television when it comes to level of quality, customer service, and cost, but there are several differences between the two you’ll want to bear in mind if you’re considering paying for satellite or cable television. Here is a comparison of cable TV vs. satellite TV.

Cost

On average, cable TV costs $10 to $25 a month more as compared to satellite television due in part to the fact that cable TV companies have to pay local area fees and taxes which satellite TV companies don’t have to pay for.

Where I reside in Arizona if I were to order cable it would cost me $57 a month for 140 TV channels. If I were to purchase Dish Network satellite TV service it would cost me $25 for 190 TV channels.

One other difference is the rate increases. Cable Television service has increased by 40% since 1998, while satellite TV service has increased by a mere 8% within that same time frame.

Equipment Evaluation

Cable TV providers supply you with a receiver, or cable box, that receives a TV signal via an underground cable. The receiver converts that signal and delivers it to your TV set.

With satellite TV you receive a satellite dish which captures the signal originating from a satellite, plus a receiver which translates the signal and sends it to your TV.

For both systems you’ll need a receiver for every television in your house that you’d like to view cable or satellite TV programming on. With cable TV you must pay between $3 to $5 per month for each and every cable box receiver you’d like connected to your TVs. With Dish Network and DirecTV your receivers are free of charge.

DVR

Digital video recorders, or DVRs, allow you to record your favorite shows. In addition to recording your shows you can also pause, rewind, and fast forward live television programs, so that you can answer your phone, view part of the program you missed, or fast forward through a commercial.

Using the typical cable DVRs you are able to record 2 TV shows simultaneously, and record 100 hours of programming. The drawback with this is that if you have 3 shows that come on at the same time, you can watch one show and record one or record two shows, but you won’t be able to see the third show.`

Dish Network, on the other hand, lets you record 6 different shows simultaneously, and you’ll be able to record up to 2,000 hours of programming, so you won’t miss of your favorite television shows. With DirecTV you’re able to record 4 different television shows at once, plus record up to 1,000 hours of programming.

Installation

Both satellite television companies, as well as most cable television companies, will install all of the equipment required to receive their programming for free. To make sure you do not have any equipment breakdowns down the line, you need to ensure the company who installs your system uses professional installers.

Dependability

Cable television outages average 3% to 5% depending on the company you purchase your service from, while Dish Network and DirecTV blackouts average 1%.

Customer Rankings

Dish Network is ranked number one in consumer satisfaction by the American Customer Satisfaction Index among the leading cable and satellite TV companies, while DirecTV is ranked number two.

Consumer Support

Customer support for most satellite television and cable TV providers is available round the clock, 7 days a week including holidays, and with almost all companies the service is very good.

Conclusion

As far as program variety, number of channels, recording capacity, reliability, price, and customer satisfaction, satellite TV beats cable TV hands down.

[ad_2]

Self-Improvement With Satellite TV

[ad_1]

People argue that watching television leads to obesity and generally laziness. While watching television can indeed sometimes lull a person into a comatose state of consciousness, it can also serve as motivation for someone to change in order to improve his or her quality of life. This paradoxical relationship stems from the content of what is being shown on television. The media has always focused on the young, thing, and beautiful people of our society, with actors and models very rarely actually reflecting what the average population looks like. The introduction of reality TV also introduced the presence of real people being broadcast into the homes of their peers, allowing people to finally see someone they could more easily relate to coming right in through their satellite television. Beyond simply having real people on TV, there has been the development of self-improvement programs as well. While general society has pressured people to want to strive for unreasonable goals of personal appearance, programs featuring real people trying to make achievable goals for the better serve as much greater inspiration to the overall public.

Reality television puts people with real flaws right in front of the rest of us, allowing their imperfections to stand clearly in HD awaiting our judgment. Television shows such as “The Biggest Loser”, which features a less than charming play on words in the title, feature severely overweight people trying to make a healthy change. While it remains a competition as the title suggests, the core idea of the program is rather inspiring, as individuals break long standing debilitating habits in favor of a healthier routine. The impact of shows of this nature is more profound because you watch actual people change before your eyes over a period of time, not just a commercial for some product where someone “magically” loses weight by taking a special pill. The audience watches as these people take the advice that is being given to them and are pushed to apply it to their lives. The process is not usually glamorous or easy but that adds to the reality of the experience and the audience’s ability to relate and imagine themselves in the competitors’ place. Watching people get up, be active and make a change can serve as motivation for those at home to stop counting their daily football game watching schedule from NFL Sunday Ticket as their sports for the day and actually get out and move.

Along with the programs that demonstrate self-improvement, the marketing surrounding these shows can also be helpful to viewers. While commercials for quick fixes and other scams might find their way into the rotation, other exercise and proper eating programs may also be found in the commercials. The more information people receive, the greater the probability that they will find a personally suitable approach to changing and improving their lives. A life spent sitting and admiring the high definition television in the living room is definitely not the way to a healthy lifestyle, but it also does not condemn a person to a life of obesity and hopelessness. The inspiration for change can come from anywhere, including what some believe to be the most unlikely of places.

[ad_2]

Direct TV Is Cheaper Than Cable While Offering More Channels

[ad_1]

If you greatly enjoy your television but wish you could improve the quality of your viewing experience, now is a great time to think about switching to satellite television. With an ever increasing number of subscribers, Direct TV leads the satellite television market and continually proves its commitment to customer satisfaction by increases in programming and improvements in technology. And, as a thank you to new subscribers, Direct TV offers special promotions to sweeten the already great values in programming packages.

For those of you who still have cable and have been scared that satellite TV will greatly increase their costs or will be too confusing to set up and operate, fear no more. Direct TV is typically cheaper than cable while offering more channels. And satellite television is incredibly easy to use. Once the equipment has been professionally installed, everything is ready for you to sit back and watch your favorite programs. With clear manuals and an intuitive system set-up, you will be comfortable with your new satellite system in no time. In fact, with features such as an on-screen program guide and parental controls that can be set to limit children’s access to unsuitable programming, you will soon wonder how you survived without satellite TV.

With Direct TV you will also have access to the Digital Video Recording system, which will revolutionize your TV viewing. This device allows you to record programs and view them at a more convenient time. You can record a program while watching a separate station or program the device to record every episode of a single show. And everyone from the sports aficionado to the talk-show lover will appreciate the ability to pause and rewind live television.

As High Definition Television (HDTV) comes to the forefront of entertainment technology, the advantages of satellite TV are even more apparent. While cable TV’s bandwidth is limited by the size of its cables, satellite TV has no such limitation. Direct TV provides the highest quality sound and resolution to maximize pleasure from your investment in high definition (HD) equipment. If you want to record your favorit programs, the current DVR (Digital Video Recorder) promotion is not to be missed. And you can be assured that Direct TV will continually stay on the cutting edge of technological updates to provide you with access to the best possible service.

Direct TV’s great technology and equipment all serve as a backdrop to provide you with the highest quality programming. With a variety of programming packages, Direct TV has something to meet everyone’s tastes and budget. Even the basic package has 155 channels, including ESPN, Animal Planet, AMC, MTV and Nickelodeon. If you want more options, the Total Choice Plus package contains 185 channels, and Total Choice Plus has a full 250 channels with loads of movies and sports. Additional adult channels and sports subscriptions are also available. There is even a family package of 40 channels for people who want just a basic selection of great television for the entire family at a low price. And for those of you who love listening to the radio, over 50 XM commercial free stations provide hours of varied musical entertainment with great sound quality.

Direct TV’s tradition of combining quality programming, cutting-edge technology, and great customer service have kept it the top in customer satisfaction. If you want to experience the best in television viewing, you owe it to yourself to check out Direct TV’s package listings and current special promotions and then to switch to the best satellite television provider.

[ad_2]

DVR’s Represent Leap Forward In TV Entertainment

[ad_1]

If you haven’t been keeping up with newer developments in TV technology, then you may be surprised by some of the things that have come about lately. After all, the bulky old fashioned cathode ray tube TV sets have been replaced by LCD displays, plasma screens, and DLP projectors. The VCR has been replaced by the DVD player, and the DVD player will soon be replaced by high def DVD players!

Perhaps one of the most revolutionary new developments in TV entertainment technology has come in the form of the DVR. DVR stands for Digital Video Recorder, and is essentially a computer that’s been specially adapted to record TV shows off of the incoming TV signal and play them back at a later time. In that sense, the Digital Video Recorder replaces the recording feature of the older VCR. At first glance, many people might not see the advantage of replacing their VCR’s with DVR’s. A little more information makes the reason to upgrade pretty obvious.

The fact that Digital Video Recorders are computers makes them a lot easier to use in some important ways. First off, the interface to program the DVR is much more intuitive and easier to learn than the interface of any VCR. This makes DVR users actually want to program the devices to record TV shows when they aren’t around, while most of us have given up on this capability of our VCR’s! Specifically, DVR’s allow their users to program them though an on screen program guide, which makes selecting a show to record as easy as highlighting it and pressing a button. Most DVR’s also have the added benefit of being able to record at least two channels at the same time.

Digital Video Recorders also have the flexibility that comes with skipping the use of video tapes and recording video on their hard drives instead. The obvious advantage of this is that video cassette tapes are no longer necessary, but there are a number of other advantages as well. For one thing, the hard drives that are built into DVR’s these days are large enough to hold an entire weeks’ worth of shows, which makes them the perfect answer to catching TV while traveling. Unlike video cassettes, video that’s stored on hard drives can also be accessed in any order without fast forwarding or rewinding. External hard drives can also be used with many newer DVR’s in order to increase their capacity even more!

Another great feature of DVR’s is that they make skipping commercials easy. The fact that you’ll actually want to record the shows to begin with helps with this, but many models also have built in functions that can fast forward thirty seconds. This is useful for being able to fast forward without missing the beginning of the next segment of the TV show. Some models will even detect and tag commercial breaks during recording so that they can automatically skip over them during playback.

The fact that DVR’s are available through many TV service providers also makes them extremely easy to find. In all, this device represents just how fare TV technology has come.

[ad_2]

Is Satellite TV Better than Cable?

[ad_1]

As the war in video entertainment continues, one thing is for sure: satellite television is here to stay.

When the satellite distributors first began marketing to consumers, the cable industry didn’t give their new opponent much thought. Dishes were expensive, they were bulky and their program offerings weren’t all that impressive. Cable on the other hand had been around for more than a decade and offered a familiar and reliable solution to home entertainment.

But oh how things have changed.

The satellite industry quickly replaced those bulky dishes with sleeker, smaller systems that could be mounted just about anywhere. Prices dropped, programming grew and pretty soon, switching from cable to satellite TV wasn’t such a far-fetched idea after all.

Today, the Satellite TV industry and providers, such as Dish Network, enjoy a steady and continued growth in subscribers and services, gradually closing the gap in video entertainment market share. Where the cable industry has reported an annual growth between 10 to 15 percent, top satellite companies, such as Direct TV, boast a market share increase of just under 30% according to a study from The Media Audit.

So is satellite and providers such as Dish Network really better than cable?

Satellite TV customers seem to think so. Studies show that satellite customers pay an average of $10 less per month than their cable counterparts. Satellite programming is also all-digital, meaning the reception and picture quality is much better than that of traditional analog cable. Cable subscribers do have the option of upgrading to digital but this incurs an additional monthly cost and doesn’t guarantee all the channels will be included in the upgrade. And, with the healthy dose of competition in the satellite industry, consumers can be assured of continued competitive pricing. Your cable provider doesn’t have any competition. Do you suppose that affects your rate increases?

Satellite TV subscribers also tout a higher satisfaction rating with customer service issues, one of the primary reasons cited for making the move from cable.

[ad_2]

The Ramifications of Concentrated Media Ownership

[ad_1]

All Australian citizens should be concerned about the way our country is governed. Many questions should be addressed, such as ‘who controls the papers that we read, the radio that we listen to; the television stations that we watch and the news providers on the Internet?’ Concentrated media ownership means that there can be no freedom of the press, if only a few powerful corporations are allowed to control it. Political parties and politicians are dependent upon the media to ensure their message is heard. It is common knowledge that media owners concentrate on getting their views favourably printed, and editors and journalists exert their influence in setting the public agenda.

The top ten daily Australian papers are controlled by either Murdoch or Fairfax interests. These newspapers are the Herald Sun, Daily Telegraph, Sydney Morning Herald, Courier Mail, West Australian, The Advertiser, The Age, The Australian Financial Review and The Mercury. The extensive population that reads these newspapers are under the influence of a concentrated media ownership, which does not necessarily give a fair and equitable account or accurate information.

News Corp, which is owned by the Murdoch’s, is a worldwide media conglomerate, which also owns around fifty percent of the Australian capital city daily papers as well as television media. John Fairfax Holdings (Rural Press Ltd.) owns twenty eight rural newspapers and a number of capital city daily papers. The Packers have a vast television and magazine empire. Murdoch owns three of Britain’s largest national papers, including the recently demised News of the World as well as satellite broadcasting companies in more than a dozen countries, book publishing companies, Festival Records and 20th Century Fox.

It is alarming and disconcerting to realise that since the 1960’s, around ninety percent of what Australians read in newspapers, hear on the radio and watch on television are the products of companies controlled by the Murdoch’s, Packer’s and Fairfax’s. During the 1970’s, Murdoch began buying properties in England, most notably BSkyB satellite system. In 1985, Murdoch became a U.S.citizen in order to meet regulatory requirements for the purchase of Federal Communication Commission controlled licences for the U.S. television industry.

Murdoch later expanded into Asia with Star TV, a satellite based system that broadcasts across many nations, particularly India and China, acquiring 64% of it in 1993. In 2002 Star TV posted a profit for the first time. Murdoch’s youngest son, James, and Rupert’s Chinese born wife Wendy Ding, ran Star TV jointly. Rupert’s daughter Elisabeth, served as a general manager of BSkyB in the 1990s, but has since left the company. She continues to be involved in mass media by running her own production company. The eldest son, Lachlan, is senior executive at News Corp.

The result of concentrated media ownership enables the individual who controls a large proportion of media that the public rely on, to showcase their views and opinions by subtly influencing the coverage of news events and the way they are portrayed. Politicians are dependent upon the support of the media outlets, in order to gain traction in their electorates. As the interface between politicians and votes, the media is uniquely placed to influence the outcome of elections.

The relationship between the media and advertisers means that the media are dependent upon advertisers for their profitability, which opens doors for major advertisers to influence the integrity of media, when it comes to reporting controversial topics, for example, conservation, global warming etc. The power exercised by companies seeking favourable reporting of their interests is discreet, hidden and can ultimately be subversive. The threat of withdrawing support from a media concern which could adversely affect their profitability, is often enough to ensure that the company gets favourable news coverage, which it may or may not deserve.

To achieve a healthy democracy it is imperative that citizens be fully informed on the issues facing them. Therefore, it is essential that people have access to information which is devoid of bias, and personal prejudices. A diverse media reflecting at the very least, the diverging viewpoints that exist in society will enable citizens to make informed decisions. When information is filtered, controlled and slanted to reflect viewpoints of an interested, influential and often wealthy group, informed decisions are unlikely to be possible. People will be manipulated to make decisions according to the whims of those who control the media. In a healthy democracy it is essential that everybody has access to information presented in the media, devoid of bias and prejudice which will enable them to make up their own minds and vote accordingly. If the media is controlled by a select few, citizens are at risk of receiving biased, inaccurate information and being manipulated into making decisions that are not necessarily in their own best interests.

[ad_2]

Watch Digital Satellite TV On PC

[ad_1]

More TV viewers watch digital satellite TV on PC nowadays as compared to a year ago. Estimates show that the increase is more than 20%. Viewers are more selective in terms of TV entertainment today since there are better options than analog and cable available to them. Let us take a look at how we can also watch digital satellite TV on PC, a popular choice of many people worldwide.

What are the ways to watch digital satellite TV?

There are 2 common ways to do so. On top of satellite television, you can also listen to digital radio on your PC.

Watch Digital Satellite TV with PC Television Cards

One way is to use a PCTV card like WinTV-NEXUS. With such a card, you can get digital television as well as radio on your PC with clear picture and audio quality. With these cards, you can access to over 200 to 300 satellite channels. These are added monthly as we speak.

Some cards also allow you to record your digital shows to the hard drive. You may also find some cards with integrated scheduler for recording. But these cards can easily cost you more than $200 to 300. So if you are on a tight budget, do reconsider as there is a more viable and affordable option in the form of PC satellite TV software.

Make sure you check the system requirements of the PCTV card if you are buying. Generally, you need at least a Pentium II CPU with minimum 733MHz and your computer has to run on one of these OS, Windows 98SE/ME/2000/XP. Make sure you have a spare PCI slot on your motherboard, a sound card, CD ROM drive for driver installation, minimum of 1G space if you want to do recording, a compatible PCI/AGP graphics card and digital satellite antenna.

Watch Digital Satellite TV with PC Software

PC satellite software has rocked the TV entertainment world and changed its face forever. If you think that PCTV cards are a marvel, then the software is far more awesome. Basically, once you download the software from the retailers, you just need to run the installation and it is ready to go. You can watch from more than 2000 to 3000 satellite television stations worldwide all from your computer using the software. This brings the number of available programs to at least 10 times that of PCTV cards.

And all these benefits for the price of lesser than $50. This is the reason why people are going for the software when they want to watch digital satellite TV on PC.

One grumble most viewers have is their small monitor screen. This is no fault of the software or card. But there is a way to get around this. You can always attach a video cable from your PC to the television set in order to broadcast the television programs.

If you are keen to watch digital satellite TV on PC today, check out for more information at my satellite blog. Join the thousands who are watching now!

[ad_2]